Featured Speakers :

 Jonathan Rick
Jonathan Rick
Senior Director, Social Media
U.S. Chamber of Commerce
 Pam Didner
Pam Didner
Global Integrated Marketing Strategist
 Cynthia Martinez
Cynthia Martinez
Director, Global Corporate Communications
Royal Caribbean Cruises Ltd.
 Courtney Wiley
Courtney Wiley
Vice President Marketing
Marketing Advocate
 Connie Bensen
Connie Bensen
Global Digital Marketing, Social Media and Community Executive

Digital Marketing Mix & Metrics

Create the Right Marketing Mix to Optimize Your Return on Investment

In today’s digital world, traditional marketing alone is no longer enough.  Business leaders continue to pressure marketers to be data-driven in every way and to prove the ROI of their marketing spend.  Yet, digital tools remain in their early stage and marketers are challenged with different measurement techniques ones that can be challenging to integrate.  With so many access points —mobile, social media, website, and tablet, how can marketers create the right marketing mix to generate leads, drive sales, decrease costs, and ultimately optimize the return on investment (ROI)? 

Join us at this year’s Digital Marketing Mix & Metrics Summit taking place November 14-15, 2013 in Miami, FL and learn how to create the right marketing mix to optimize your return on investment. Plus, we will address how to navigate today’s top pressures including big data privacy regulations and balancing the thin line between customizing your customers’ experiences while avoiding privacy violations.  Save the date!

Who will attend?

This event has been designed for those who market P&L and make strategic decisions on resources and the marketing mix. We expect attendees to represent VPs, Directors and Managers of:

  • Marketing
  • Digital Marketing
  • User/Web Experience
  • Mobile Media and Experience
  • Consumer Insights
  • Social Media
  • Digital Content & Management
  • Brand Management
  • Online Strategy
  • Web Portal Management
  • CRM
  • Online Advertisement
  • Promotions

Media Partners

Register online with code DM_MKTG to save 15%

Download the Agenda

Resource Center

Visit the Resource Center for complimentary industry related content!

Featured Content

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